I create visual identities through observation, experimentation, and considered choices. My practice moves between the physical and the digital, with attention to what each project needs.
I care about how an idea becomes something you can see, touch, and use. Research, experimentation, and craft shape the way I work. Intention connects them.
We knew what made our coffee special, but our identity was telling a different story. MDF asked the right questions and gave us a visual language that feels as welcoming as our space.
We knew what made our coffee special, but our identity was telling a different story. MDF asked the right questions and gave us a visual language that feels as welcoming as our space.
Maya LafleurLakou Coffee · Visual Identity
Illustrative client feedback · Fictional
Every element deserves a reason to be there. A color, a texture, a word, an interaction. I care about what each choice contributes.
Work shaped by curiosity, care, and a willingness to stay with an idea.
